Sony’s new Xperia smartphones excite and disappoint me at the same time

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When Sony introduced the new Xperia smartphones, I was thrilled at first. Until I noticed that the Japanese company always makes the same mistakes year after year. Can I look past that with the Xperia 5 III and Xperia 10 III? I am not sure at the moment.

New Sony phones: The double-edged sword

Sony hits a nerve with me with the Xperia 5 III. Ever since I started using the Samsung Galaxy S21, I’ve been convinced that this class is perfect for me. While last year’s Xperia 5 II was a bit behind the Xperia 1 II, especially in terms of the camera, this year’s specs are mostly the same. For example, Sony installs a unique telephoto lens in the Xperia 5 III, which has a variable focal length of 70 and 105 mm. This is not otherwise available in this class, but only in but only in the much larger and more expensive “Ultra” phones from the competition.

And the Xperia 5 III is also up to date in other respects with its 120 Hz display, Snapdragon 888 and large 4,500 mAh battery. I have also gotten used to the design after three years. Sony also does not make the mistake of the competition and does not remove the microSD slot or the 3.5 mm jack. Of course, the Xperia 5 III is also waterproof. So where is the problem?

If I were really keen on the phone right now, I wouldn’t know how much it costs or when it will be launched, despite the presentation. Sony has only revealed that the Xperia 5 III will be released sometime in early summer. It’s now mid-April. Early summer isn’t until June. So with luck, I’ll have to wait two months, if that works out at all. By then, I’ll have long forgotten about the phone. In the next two months, countless smartphone manufacturers will introduce alternatives that you can actually buy – without any artificial delay. Sony has always done this and it is simply annoying. Apple really has to be praised there. What is presented is available in a few days. As if anyone would wait for Sony smartphones. The sales figures show exactly the opposite.

However, the uncertainty in price and availability is only one reason that makes me doubt Sony’s Xperia 5 III. The Japanese company cannot define what the three-year battery usage warranty is all about. If Sony does not know, why do they even announce such a thing. It makes absolutely no sense. And then you can’t even charge the smartphone wirelessly. In 2021, Sony wants to sell a phone in the upper price segment without wireless charging. With all due love, that’s not possible. This is not a 300 euro phone, but will probably cost around 800 or 900 euros.

Sony does without an important feature in the Xperia 10 III

However, not only the Xperia 5 III is missing a feature that should actually be self-evident, the Xperia 10 III is also somewhat limited compared to the competition. Basically, Sony has also built a nice phone with this device, but it competes against the Samsung Galaxy A52 (5G) and several Xiaomi phones at once, which are all equipped with a 90 or 120 Hz display. This is missing on the Xperia 10 III, where you still have to make do with a 60 Hz display. A decision that could become a problem, since 90- or 120 Hz displays are now expected in the mid-range. That is exactly why Samsung equipped the A-Class with them.

Sony has to stop getting in its own way

I give Sony credit for at least trying to build great smartphones that can keep up with the competition. However, that is not enough when essential features are left out. Hardly anyone waits for Sony smartphones. So the company has to convince the customers again. And that will be difficult if features are missing that have become standard in the competition. It would also be nice if people could buy the devices promptly and knew what they cost. This way, everyone who is really interested is left hanging in the air for months.

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