Volvo takes a step forward in sustainable luxury by launching leather-free vehicles.


Volvo takes a step forward in sustainable luxury by launching leather-free vehicles.

Leather isn’t going to be a part of the future of sustainable luxury materials.

Volvo stated on Thursday that all of its fully electric vehicles, beginning with the C40 Recharge, will be leather-free.

Customers can choose from a variety of high-quality recycled alternatives, including wool blends. In its upcoming models, it will include Nordico, a new interior material consisting of recycled wine-industry corks and forest material from Sweden and Finland.

The company made the announcement in conjunction with the release of “The Rise of Conscious Design,” a new report from trend-forecasting firm The Future Laboratory.

The report drew on a range of sources for its data, including interviews, insights, and research. It referenced the Vogue Business Index, which claimed last year that two-thirds of buyers purchasing luxury things consider a brand’s environmental practices to be a crucial issue.

In a press release, the business stated, “This means the material world is shifting, and designers around the world are actively pursuing high-quality, sustainable, and responsibly sourced materials as they try to create the luxury items of the future.”

Volvo joined other car firms in a statement expressing support for President Joe Biden’s aim announced in August for 50% of all new vehicles to be electrified by 2030. It declared in March that by the end of the decade, all of its vehicles will be electric and sold online.

The importance of sustainability has now surpassed that of safety. All completely electric versions will be leather-free beginning with the release of the new #C40Recharge.

— Volvo Cars (@volvocars) September 23, 2021

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