A bear safety rock song has been created by a Japanese prefecture.

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A bear safety rock song has been created by a Japanese prefecture.

A rock song with helpful hints has been released by the government of a Japanese prefecture in an attempt to educate the public about bear safety.

In response to an increase in bear sightings in the northern region, the Iwate prefecture government commissioned a song from lyricist Kaoru Toudou, 61, and singer Yuuzen Taguchi, 69.

“Do you think bear cubs are cute?” says the narrator. The music starts. “Get rid of that naive mindset! There’s a father bear near that cub, and it’ll attack you at any moment!”

“Never turn your back and run away,” and “trying to play dead doesn’t work,” are among the bear safety recommendations included in the song.

The song will be played at roadside shopping centers and other critical sites until the end of October, according to the prefecture administration.

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