Jimmy Butler of the Miami Heat has launched Bigface Coffee, a $100K espresso bundle.


Jimmy Butler of the Miami Heat has launched Bigface Coffee, a $100K espresso bundle.

Jimmy Butler made his Bigface Coffee company official on Friday, announcing a partnership with e-commerce startup Shopify.

Butler said in a video broadcast to his Instagram story, “Today is the day we’ve all been waiting for, the introduction of the Bigface Brand.”

Butler told CNBC that he timed the company’s launch for International Coffee Day on Friday.

His Bigface Coffee Brand website had numerous new items for sale on Friday. For $500 each, a limited edition of 500 pieces with four coffee flavors and non-fungible artwork are offered.

A $25,000 preparation set, which contains beans, a bean scale, a manual coffee grinder, an electric kettle, a glass chemex, mugs, and more, is also available on the website. The mobile espresso system, which costs $100,000, is another option.

Butler told People magazine, “I am a significant part of this.” “I don’t want anyone to think I’m just passing this on to someone else to finish.

“I believe that you get out of it what you put into it. People are aware of the amount of time and work I devote to coffee outside of basketball. It will assist people in comprehending the significance of this event.”

bigfacebrand (@bigfacebrand) shared a post.

Last year, when the NBA season was halted due to COVID-19 and resumed inside a bubble campus in Orlando, Fla., Butler’s startup gained traction.

He prepared the coffee in his hotel and sold cups for $20 each, using beans from El Salvador. Butler later registered Bigface as a trademark and planned his official debut.

He told CNBC that he plans to start selling branded coffee cups and other products through the Shopify relationship. He intends to sell more coffee beans in the future.

“If people ask, ‘Man, what is Jimmy doing nowadays?’ after my basketball career, you know where to find me,” Butler told CNBC. “I’ll be preparing coffee in my cafe behind the bar.”

Last season, Butler, 32, led the Heat with 21.5 points, 7.1 assists, 6.9 rebounds, and a league-high 2.1 steals per game. In 2021-22, the 11-year veteran will earn $36.01 million.

Butler has a player option worth $37.6 million in 2022-23. In August, the five-time All-Star agreed to a four-year, $184 million contract deal.

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