Nissan is retiring the Maxima, but there are indications that it will be relaunched soon.
Nissan this week confirmed to Newsweek that it will stop producing the large Maxima vehicle in the middle of 2023, following the 2023 model year.
Even though the model’s current internal combustion engine variant is leaving showrooms, the name might appear on the automaker’s upcoming new electric vehicle.
In 2016, the eighth-generation Maxima was introduced with much fanfare.
Thanks to numerous upgrades made along the way, it received immediate praise for its aesthetics, and its opulent interior got better with age.
Due in large part to the increasing appeal of sport utility vehicles (SUVs), sales of large cars have plummeted during the eighth generation’s nearly decade-long run on the market.
When just over 590,000 of the models were sold to US customers in 2013, the market for large cars reached its ten-year high.
The segment will only have 113,000 sales in 2023, down from the 115,000 they predict for 2022, according to future-focused automotive marketing research and product consulting company AutoPacific.
According to Ed Kim, president and chief analyst at AutoPacific, “mass market large cars have long been the domain of older and more conservative consumers.”
“Since the majority of the customer base is now retired, on a fixed income, or does not drive at all, the market for these large cars has shrunk to a mere echo of their previous sales volumes.
Additionally, a lot of older motorists have since discovered that crossover vehicles are simpler to get in and out of and offer better visibility, hastening the demise of the large car segment.
There may be a resurgence of the Maxima brand in the future.
Nissan intends to release an electric vehicle, with Canton, Mississippi as the location of production.
Earlier this year, the automaker teased the model and provided a glimpse of the body design of the upcoming vehicle.
Nissan is spending (dollar)500 million to upgrade the Canton assembly plant for the project, which will see the new Nissan and a new, electric Infiniti produced side by side.
It’s anticipated that the cars will start pulling off the line in 2025.
Nearly 2,000 employees will be retrained and upskilled as part of the investment by the automaker.
Sales of fully electric vehicles are to account for 40% of total sales for Nissan Motor Corporation, which owns the Nissan and Infiniti brands.
This is just a quick summary.