Twitch is reacting to the trend of channel operators showing themselves freely in the “hot tube streams”. After initially withdrawing the option for primarily female streamers to earn money via ads, there is now a turnaround.
Twitch is making it clear that the “Hot Tube Streams” do not violate the platform guidelines in any way and is giving them their own category: “Pools, Hot Tubs, and Beaches” is a new category that creators can stream whatever they want, giving advertising partners the option to exclude their ads from this category.
Behind this, of course – how could it be otherwise – is the issue that some advertisers were not at all pleased to be associated with supposedly salacious content. Twitch has now found a way to make both sides happy.
The fact that they had initially reacted by withdrawing advertising from Hot Tube streams had been a mistake. A statement from the platform, released at the request of online magazine The Verge, said, “We didn’t warn the affected creators at the time, and we should have – our creators rely on us,” a spokesperson said. Twitch said the ads were suspended at the request of advertisers and that it is now working with individual creators to “restore ads where appropriate.”
Rules won’t change
Twitch also stated that its policies on what is and is not allowed on the platform will not change. The company won’t prevent people from streaming in hot tubs or swimwear. While sexually suggestive content will still be banned, context-appropriate clothing – like swimsuits and bikinis in a pool – will be allowed. “Being perceived as sexy by others does not violate our rules, and Twitch will not take coercive action against women or anyone on our service for their perceived attractiveness,” the company wrote in a blog post.